THE MAGNETIC WOMAN

Ep. 124 - A 1436% increase in Instagram Engagement. Here’s how…

Do you ever feel like Instagram isn’t giving back the love you put into it?

 

Last year, I saw my Instagram growth plateau. New followers came but as quick as someone had joined, someone else had left the building...

 

And the honest truth is for a moment there - because I’m human - I was a little disheartened.

 

It can be right?  When you don't get the numbers that you desired, or you spend loads of time creating content and no one likes it or worse, no new enquiries come in.

 

You are left with “is this it?”.

 

I get it but as always, nothing changes if nothing changes…

 

So this year, I did things a little differently - and the results have royally spoken for themselves. In the last month we have seen a 1436% increase in engagement with non-followers, and a 47.4% increase in engagement with followers, which is huge.

 

In this week episode of The Magnetic Woman Podcast, I’m sharing the recent changes in the Instagram algorithm, and how you can increase your numbers - growth, engagement and sales.

 

Here’s what you’ll learn:

• The Instagram Reels 2024 algorithm update and what you need to know.
• The importance of mindset in using Instagram effectively.
• Tips for optimising your Instagram bio and pinned posts.
• How to create clear, catchy, and client converting content.

Resources:

Join The Expansion Accelerator HERE

Subscribe to my Substack newsletter HERE

Find out more about my masterminds HERE

Find me on Instagram @pandorapaloma_

Ep. 123 - How to Double Your Revenue in Six Months

This week we are in full launch mode for the Expansion Accelerator, my 6 month mastermind for ambitious women who desire to build smart, sustainable and scalable businesses with a method that doubles revenue in 6 months. You can find out more about that here.

We’ve had an epic 988 sign ups for our SCALE masterclass this week and in full swing welcoming 3 new hearts into the space.

These results haven't always been the case though. Trust me, I’ve had my fair share of ‘meh’ launches and have devoted myself to learning methods that have supported me to scale in a smart and sustainable way.

In this weeks episode of the podcast, I’m sharing these with you.

Here’s what I talk about:

 

• The 6 key components of a scalable strategy that builds predictable income and more time freedom (goodbye feast and famine revenue patterns)
• The proven marketing methods that stand the test of time (no matter what the algorithm says) and that have seen my clients doubling revenue, have sold out launches and hitting the 6 and multi-6 figure milestone
• My go-to systems and processes that actually make a difference to free up time and space a.k.a. a sustainable business

Join The Expansion Accelerator HERE

Ep. 122 - A Magnetic Client: Live Launching & Hitting £20k Months with Pip Taverner

I recently sat down with my client Pip who's worked with in various programmes since 2020.

This was a particularly epic conversation as we riff on how she hit her first £20,000 month.

Pip shares her journey from self-doubt, to achieving remarkable success, how she transformed her mindset, embraced her authentic self, and created a business and life that truly resonates with her soul.

And we are sharing this all in this weeks episode of The Magnetic Woman Podcast.

We talk about:

• Transitioning from “can’t” to “could” - and eventually to “can.”
• Building a soulful business without compromising authenticity.
• The importance of supportive communities and meaningful connections.
• How she hit her first £20,000 month

Resources:

Find out more about Pip’s yoga training HERE

Join her yoga retreats HERE

And follow her on Instagram HERE

Join The Magnetic Live Launch Method HERE

Ep. 121 - A Magnetic Client: Falling in Love with Marketing with Vicki Farr

At the heart of every great business is great marketing.

- Before any sale is marketing that has spoken to the heart of the person making the purchase.

- Behind every great launch is a solid marketing plan that has been strategically built for each platform and optimised over time.

- Behind any business growth are marketing platforms that make great content.

Today I'm thrilled to be sharing a conversation with a Magnetic Client, Vicki Farr who helps people fall in love with marketing.

In this episode you'll hear:

- How Vicki increased her in revenue from 2022 to 2023 by 85% 

- Why marketing is the backbone of any business and how to fall in love with it 

- Why you need to put the social in social media 

- What makes a good marketing strategy and how to make it easy

Plus more insight and inspiration to build a smart, sustainable and scalable business. 

Vicki has been in The Expansion Accelerator for 14 months. You can apply to join this space HERE (we are opening spaces to start  in July)

If you're looking to scale your own business, join the SCALE Series HERE

Join Vicki's Content Club HERE

And her mentoring HERE

Ep.120 - Ways to Make More Money without Growing your Audience

We often think: More money = more clients

While this can certainly be true, it can also lead to burnout if you don't have the capacity to handle more clients.

The reality is actually, one of the easiest ways to make more revenue is to sell to your existing clients.

I've seen firsthand the magic that happens when we focus on deepening relationships with current clients. When I launch VIP days, 70% of the spots get snapped up by current clients.

In today’s episode, I dive into several proven techniques to increase your revenue without the need for more clients. You'll learn:

• practical methods to maximise your current client base, turning them into your most loyal and high-value customers.
• How to optimise thank you pages for increased conversions
• The benefits of using order bumps at checkout
• Creating effective one-time offers to boost sales

Resources:

 

Find out more about the CAPTIVATE Retreat HERE

Subscribe to my Substack newsletter HERE

Watch The Effortless Launch Formula HERE

Find out more about my masterminds HERE

Find me on Instagram @pandorapaloma_

Ep. 119 - Client Case Study: Do this One Thing to Optimise your Content in 7 Days

Content is and will always be the undisputed Queen of digital marketing. It's how we engage, build, and convert our audiences, especially in a climate where ads are becoming increasingly expensive. 

I recently coached a client who was struggling with her Instagram growth and conversions. Through a strategic use of AI and a well-planned content calendar, she not only saw a spike in engagement but also started having fun with her content again and most importantly, saw a sales increase because of it.

Imagine seeing a spike in viewers up to 6000 and converting two clients that same day. Well, that’s what happened to Harriet and in today’s episode of The Magnetic Woman Podcast, I’m sharing how she did it.

Ready to discover how AI can take your content creation to the next level? Tune into this episode to hear:

• How AI can streamline your content creation process and why you should integrate it into your strategy.
• Overcoming the mental blocks that hold you back from fully engaging with social media
• A guide to drafting, scheduling, and posting content that resonates with your audience.
• The importance of tracking your data to refine your content approach and amplify your results.

Resources:

Find out more about the CAPTIVATE Retreat HERE

Subscribe to my Substack newsletter HERE

Watch The Effortless Launch Formula HERE

Find out more about my masterminds HERE

Find me on Instagram @pandorapaloma_

Ep. 118 - 10 Experiences that Shaped my Life and Career

Today's episode of the Magnetic Woman Podcast turns the spotlight inward to the power of personal narratives in our professional lives. Veering from our usual business-centric episodes, I am sharing a series of deeply personal stories that reveal how our past shapes our entrepreneurial future.

Come along with me on a journey through the pivotal chapters of my life that have not only moulded my identity, but have also profoundly influenced my business philosophy.

If you listen until the end, I will also share how you can use your own stories for real, vulnerable content (the stuff that people want to see!).

Here’s what we’re unpacking:

• How early childhood wounds taught me the resilience and wholeness essential for any entrepreneur.
• Overcoming the labels placed by others and finding my true potential beyond societal expectations.
• My leap into independence at 16 and how it shaped my fearless approach in business and life.
• How you can use your own personal stories in your own marketing

Resources:

DM me for more information on the CAPTIVATE Retreat  @pandorapaloma_

Subscribe to my Substack newsletter HERE

Enrol for the May cohort of The Expansion Accelerator HERE

Enrol for the next cohort of Expand to 7 HERE

Check out my free resources to support your business growth HERE

Find me on Instagram @pandorapaloma_

Ep. 117 - What I Learnt on Retreat...

In this episode, I will be drawing from personal experiences, as well as insights gained from these powerful women, and diving into the topic of why simplicity is your greatest ally in scaling your business. This is a revelation that many of us overlook, but the key lies in focusing on what truly matters, shedding unnecessary complications, and streamlining your path to success.

In this episode, we delve into:

• How to embrace a CEO mindset, no matter the size of your business
• The need for simplicity, focus, and clarity in your growth strategies
• My stories and personal experiences from the retreat that illuminate the power of a simplified approach.

Resources:

DM me for more information on the CAPTIVATE Retreat  @pandorapaloma_

Subscribe to my Substack newsletter HERE

Enrol for the May cohort of The Expansion Accelerator HERE

Enrol for the next cohort of Expand to 7 HERE

Check out my free resources to support your business growth HERE

Find me on Instagram @pandorapaloma_

Ep. 116 - What To Do When Clients Don't Pay

What do you do when a client doesn’t pay?

I remember the first time I got my first default payment and it felt like the world erupted. The first time a client ghosted me, it completely broke me. And then, over time, I realised this was something I was going to have to learn to hold in my journey of entrepreneurship.

The honest truth is that everyone in business faces a client not paying, behaving badly, ghosting us (and our team), or in even more honesty, them simply not getting results from our services and wanting a refund.

And another honest truth is that there is a lesson in it all.

And today, I’m letting you in on everything I know about how to deal with it.

This weeks episode of the Magnetic Woman Podcast is coming straight from my hotel room in Los Angeles, where I am attending a two-day retreat with my Mastermind group.

In this episode, I will be drawing from personal experiences, as well as stories my clients have shared, and diving into the topic of the difficulties we face when clients don’t pay. This is a common occurrence, and happens at every stage of business, but the key lies in maintaining integrity, setting boundaries, and having those difficult conversations.

In this episode, we delve into:

• How to handle rejection in business

• The need for integrity, flexibility, and boundaries in business

• My stories and personal experiences with difficult conversations with clients.

Resources:

 

Subscribe to my Substack newsletter HERE

Enrol for the May cohort of The Expansion Accelerator HERE

Enrol for the next cohort of Expand to 7 HERE

Check out my free resources to support your business growth HERE

Find me on Instagram @pandorapaloma_

Ep. 115 - What to do When You’ve Hit a Plateau in Your Business

Have you ever felt like you’re at a business plateau? Maybe your revenue is stuck at the same place. Maybe you can’t quite see how you could create more revenue because you are literally working day in and day out and there’s no time for you to put your CEO hat on and build a new strategy?  Maybe you just feel…stuck.

Then take 10 today to tune into this week's episode where I’m sharing ‘What to do When You’ve Hit a Plateau in Your Business’.

In this episode, we delve into:

• The three strategies for overcoming ‘the plateau’ in business
• How you can action from imperfect and why that’s actually important
• Why I believe learning and evolving has impacted my client retention and success in my business

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