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In this soul-stretching podcast, Marketing Director turned Business Mentor Pandora Paloma invites you into bold, unfiltered conversations that go beyond the highlight reel of entrepreneurship. From scaling strategies to spiritual awakenings, motherhood to money, personal power to public visibility - no topic is off the table. HONEST explores the real inner work and reality of building a business (and a life) that is successful and actually feels good. Each episode is a blend of grounded truth and soulful insight, where Pandora and her guests share the lessons, pivots, and revelations that shaped their journey. Expect practical strategies, identity-deepening reflections and raw conversations on what it really takes to grow with purpose in today’s world. Tuning in will give you a weekly permission slip to evolve, expand and do business - and you - differently. Whether you’re here for the business wisdom or the human behind it, HONEST will meet you where you are and remind you that you’re not alone.
Episodes
Wednesday Jul 10, 2024
Wednesday Jul 10, 2024
Recently, we had a big launch with nearly 988 sign-ups for our masterclass. However, our conversion rate was 20%, which is below industry standards.
I was disheartened - but, when I looked at the whole picture, the data told a different story.
Yes, the conversion rate for the masterclass was low, but our ad spend per lead was amazing, engagement was sky-high, I had more inquiries of people wanting to work with me than ever before.
We were seeing growth and results in another area.
Had I looked at just that one piece of conversion data, I could have made bad business decisions based on my emotions.
In this episode, I’m sharing how you can use data without losing your intuitive edge:
- Using data alongside your intuition to make balanced decisions and avoid those pesky emotional mistakes.
- Find out how a simple tweak on a client’s sales page, guided by data, boosted conversions
- Get to know your buyers' landscape and how to target different segments effectively.
- Learn about the Triple S system to create a sustainable and scalable business model
Resources:
Sign up to Be Reel HERE
Join The Expansion Accelerator HERE
Subscribe to my Substack newsletter HERE
Find out more about my masterminds HERE
Find me on Instagram @pandorapaloma_
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