HONEST with Pandora Paloma

Why Trust is the New Currency + How to Build it With Your Audience

Last week, I made £10,000 in my business and only 10% of it came from funnels. The other 90% was from women who’ve worked with me before.

They came back because they felt held, seen and remembered - they trusted me to deliver and right now, trust is the new currency.

In this episode of HONEST, I’m sharing why and how to build a business that prioritises trust.

I talk about:

• What’s changing in the online space

• The difference between urgency and resonance

• How to lead in a way that creates real return clients

• What trust looks like in offers, your content and everyday presence

• Why being deeply human is your most powerful strategy

This is a call back to the kind of business you want to build: one rooted in truth, ease and long-term relationships - not trends, because you know they never last forever!

Links & Mentions:

• Scalable Sales, Standout Brand Training → Join here

• Interested in building trust based funnels inside Scalable You → Find out more here

Love the episode?

Leave a review, share to Stories or DM me here what landed.

Trust is built in these moments and I love hearing from you. 

Scalable Sales or Standout Brand: What Actually Matters & Makes you More Money?

If you’re craving sustainable income and a business that stands the test of time, this is the episode for you.

In today’s online space - noisier and more sceptical than ever - the businesses that thrive are those that master both sides of the coin:

A scalable sales system that runs behind the scenes
A standout personal brand that builds trust and resonance

In this episode, I’m walking you through why this power combo matters more than ever in 2025 and how to start weaving it into your business now.

We cover:
✨ Why trust is the new currency and how attention spans are shifting
✨ What a scalable sales system actually looks like in practice
✨ Why your personal brand still matters more than ever (no, this isn’t about oversharing)
✨ The #1 mistake I see women making when they lean too far into strategy OR brand
✨ How to find the sweet spot between systems that sell and a brand that moves people

Quotes from this episode:
“You need to be both magnetic and methodical. Soul-led and systems-backed.”
“A sales system lets you stop relying on bursts of energy and start building sustainable income — even when life is lifing.”
“Your brand isn’t just your content. It’s the feeling people get when they experience you.”
“When you have a system that sells and a brand that moves people - you create scalable sales, sustainable growth, and sovereignty.”

Resources & Next Steps:
→ Grab my free training Scalable Sales, Standout Brand 
→ Explore my sales funnel course Low Ticket Legacy
→ Grab my free Magnetic Brand Blueprint guide

→ DM me on Instagram [@pandorapaloma_] to share your takeaways or questions

If you loved this episode:
Please hit subscribe, leave a review, and share it with a business friend who needs this message today.

Here’s to building a business with both structure and soul.

Welcome to HONEST: The Rebrand, The Real Me & What’s Coming Next

In this first episode of the newly rebranded HONEST podcast, I’m taking you behind the scenes of why I’ve evolved this space and how I’ve evolved with it.

I share the story behind the new name, the shift in direction and the personal journey that brought me here: from navigating identity and visibility to embracing my sexuality and finding the courage to show up fully as myself.

This isn’t just a rebrand for me, it’s a reclamation of my new era and I'm so glad to have you on the journey with me.

In this episode: 

• Why “The Magnetic Woman” no longer fit

• What HONEST really stands for

• The power of naming, maturing and making space for all of you

• How personal evolution shapes the way we lead, sell and serve

Whether you’ve been with me for years or you’re just finding your way here, thank you for tuning in. I can’t wait to walk this next chapter with you.

🔗 Links & Resources

• Follow me on Instagram: @pandorapaloma_

• Sign up for my weekly CEO Reflections newsletters 

• Explore ways to work with me: pandorapaloma.com

Ep. 144 - What I’ve Learnt About Money in 2024

In the final podcast episode of 2024, I’m diving into everything this year taught me about money, growth, and building a business that works for you. From streamlining my offers to smashing a 20x return on ad spend (yes, 20x!), this episode is a juicy one.

What I talk about:

• How we made 2024 our most profitable year yet
• Why you’re the only one holding yourself back from making bold business moves. 
• The value of a diversified offer suite.
• How a small shift in your identity transforms your ability to receive wealth
• Why I believe every business owner should explore ads in 2025.

Resources:

Follow me on Instagram @PandoraPaloma_ 

Join us in London for the Scale in a Day Retreat HERE

Learn more about Consultancy & 1:1 offers HERE

Join Be Reel HERE

The Content Series: Ep 5 - How to Speak to the 4 Personalities to Increase Conversions

In the final episode of my content series, I’m breaking down The 4 Personalities—a powerful framework to help you speak directly to your audience in ways that truly resonate.

We all consume and connect with content differently. By tailoring your messaging to these four personalities, you’ll convert more of your audience into the dream clients who say YES to your services.

In this episode, you’ll learn:

• The 4 Personality Types you need to be speaking to
• How to identify your audience’s personality traits so you can create content that connects deeply
• Content examples tailored to each personality that you can apply right away.
• How to test, track, and adjust your content strategy to boost engagement and drive more sales effortlessly.

Resources:

Follow me on Instagram @PandoraPaloma_ 

Join Be Reel HERE

The Content Series: Ep 4 - How I Film Content

I’m continuing our content series with an episode that answers one of the most common questions I get..

 “How do you film your content?”

Spoiler : It’s not as complicated as you might think. This episode is packed with actionable tips to help you simplify your content creation process, batch smarter, and stay consistent—without losing your sanity.

Here’s a sneak peek of what we’re covering:

• Why planning your content in batches can save you hours every week.
• The key to balancing evergreen and seasonal content for maximum impact.
• Content Organisation Hacks: From Airtable tagging to my dedicated content phone (yes, it’s a game-changer!).
• How to leave room for inspiration while staying consistent with your schedule.

Resources:

Follow me on Instagram @PandoraPaloma_ 

Join Be Reel HERE

The Content Series: Ep 3 - How to Maximise on the Reels Algorithm

Do you feel like your Instagram reels just aren’t getting the traction they deserve?

Good news: Instagram’s updated algorithm is prioritising smaller accounts and sharing reels with non-followers first. That means your moment to shine is right now.

This week on the podcast, I break down exactly how to make the most of this shift and turn your reels into an engine for growth, engagement, and conversions.

Here’s what you’ll learn in this episode:

• How to map out content that nurtures your audience and aligns with your offers.

• Tips for crafting clear, catchy, and converting captions that grab attention in seconds.

• Why showing up regularly matters (and how to find a rhythm that works for you).

• How to optimise your bio and pinned posts to turn new visitors into raving fans.

• My personal posting schedule and how I’ve used consistency to build trust, boost engagement, and keep my brand top of mind.

Resources:

Follow me on Instagram @PandoraPaloma_ 

Learn more about Consultancy & 1:1 offers HERE

Join Be Reel HERE

The Content Series: Ep 2 - How To Go Viral

Have you ever dreamed of seeing your content reach hundreds, thousands, or even millions, of people? Then you’ll want to listen to this week's episode.

Creating viral content isn’t just throwing a few trendy hooks and captions out there—it’s about building a strategic content ecosystem that draws people in, keeps them engaged, and eventually, turns them into loyal customers. 

And yes, every single post matters.

Here’s a sneak peek of what we cover in this episode:

• Why strategy is key
• The four types of content
• What’s working now (with real examples that have made waves for my clients).
• Why people don’t want to be “sold to” on social anymore, and how you can naturally guide them toward your offers.

Resources:

Follow me on Instagram @PandoraPaloma_ 

Join Be Reel HERE

The Content Series: Ep 1 - Why Being Known, Liked and Trusted Isn't Enough Anymore

Welcome to the first edition of The Magnetic Woman Podcast: The Content Series. Over the next few weeks, I’m diving into specific topics to help you become a standout content creator - and an even better marketeer.

In this episode, I tackle the evolving demands of content strategy, share why your identity and vision are key, and offer insights on building a brand that truly resonates. 

Here’s what I discuss:

• Why consistency will always matter
• How just being “known, liked, and trusted” isn’t enough
• The one thing consumers crave
• How your vision goes beyond goals like hitting sales targets or follower counts.

Resources:

Follow me on Instagram @PandoraPaloma_ 

Join us in London for the Scale in a Day Retreat HERE

Join Be Reel HERE

Ep. 138 - The Pro's & Cons of Black Friday

Are you thinking about whether to jump into Black Friday this year? It’s one of the biggest sales events in retail, and it can be a double-edged sword for small businesses. 

For me, Black Friday has usually been a “take it or leave it” event — I rarely plan my shopping around it. But with my recent home renovation, I found myself actually calling a company to check if they’d be offering a Black Friday deal! It just goes to show that sometimes our needs and perspectives can shift. And maybe this year, you’re rethinking Black Friday, too.

Here’s what I’m talking about in this episode:

• The power of Black Friday in Q4 sales
• The drawbacks of deep discounts
• Trends and tips to maximise your impact
• The ethical side of Black Friday

Resources:

Follow me on Instagram @PandoraPaloma_ 

Join us in London for the Scale in a Day Retreat HERE

Learn more about Consultancy & 1:1 offers HERE

Join Be Reel HERE